We live in an increasingly digital world, and the role of computers is undoubtedly more significant than ever.

Social media conversion rates look at how many people took action in relation to your posts and content.

Female representation might be increasing in the workplace, but many industries remain male-dominated. STEM careers, in particular, are predominantly male-focused, although efforts are being made to encourage women into these fields.

When you start a business it always seems the right thing to undercharge for your products or services.

A year ago on 5 July 2020, my husband Richard and I started ER Marketing Group. Here is an overview of our story and tips we have for anyone who wants to start a business. 

No one starts a business to fail, but more new businesses than not do end in failure, sometimes, it’s because the idea simply wasn’t right for the time or because there’s an economic downturn that affects everything, However, many businesses fail because they make basic mistakes, and these are often the hardest failures to take.

Working remotely from home isn't for everyone, but it’s something that most of us have had to do in the last year.

If you’re a driven woman and know that you want to achieve significant things in your professional life, but have no idea of what your professional calling actually is – or whether you would be able to dedicate yourself to a particular path over the long term – the situation can naturally generate a lot of inner turmoil.

Working as a female hiring manager can bring a host of challenges

The idea of going into business isn’t going to be for everyone. It’s definitely one of those things where you may feel as if it’s just too much.

As a woman trying to progress in her career, you may have encountered a few roadblocks when it comes to acquiring a new position at work.

There should be no accidents in business; everything that happens will, ideally, be something you planned for.

Everything takes practice, it is the way of life.

So, you have a small business.  Like, a very small business -- a one-woman operation. 

Are you feeling a little lost in your career? Maybe you feel like everyone around you is progressing, and you’re at a standstill? 

When I first started my business, I never thought my feminine energy would create co-dependency with my clients and employees, but it did.

With the recently announced roadmap out of lockdown, I’m sure I’m not alone in experiencing a strange mixture of  feelings about the imminent lifting of restrictions and the return to ‘normality’. 

The key to a good marketing strategy is to tell a story that evokes emotion from your audience. If you can make your audience laugh, smile or cry then this will help you build a relationship with your audience. 

What we can learn from people who’ve forged their own path in business.

Having the opportunity to work in a company related to your academic field is not always a pleasant activity.