Discover how AI is revolutionising women's careers by reducing bias, automating administrative tasks, and providing personalised training opportunities.

When you are thinking about scaling, you will be looking for all of the areas in your business that are ready for that step.

The health and wellness niche is forecasted to grow at an astonishing 9.9% a year, which makes it simultaneously an opportunity and a challenge.

Switching to a new company or position is an exciting opportunity, but starting a new job with severe anxiety can be very triggering.

There are many things that you might be keen to try and achieve with your business, and one of them is that you might want it to be something that successfully celebrates women.

Learning to succeed in this difficult business world is hard for anyone.

Since the introduction of the internet and the increasing popularity of social media as a marketing tool in the last decade, you now have a multitude of ways to be able to use advertorial content in what can certainly be described as a prominent digital world.

As a forward-thinking female entrepreneur or business leader, you know what it takes to achieve your goals.

Over the years, female entrepreneurs have been on the rise.

Female representation might be increasing in the workplace, but many industries remain male-dominated. STEM careers, in particular, are predominantly male-focused, although efforts are being made to encourage women into these fields.

A year ago on 5 July 2020, my husband Richard and I started ER Marketing Group. Here is an overview of our story and tips we have for anyone who wants to start a business. 

Working remotely from home isn't for everyone, but it’s something that most of us have had to do in the last year.

If you’re a driven woman and know that you want to achieve significant things in your professional life, but have no idea of what your professional calling actually is – or whether you would be able to dedicate yourself to a particular path over the long term – the situation can naturally generate a lot of inner turmoil.

Working as a female hiring manager can bring a host of challenges

The idea of going into business isn’t going to be for everyone. It’s definitely one of those things where you may feel as if it’s just too much.

When I first started my business, I never thought my feminine energy would create co-dependency with my clients and employees, but it did.

Having the opportunity to work in a company related to your academic field is not always a pleasant activity.

In this very strange time, new businesses are popping up left, right and centre, whilst many existing businesses are having to adapt to a new way of ‘doing business’. 

Imposter syndrome is something that isn’t spoken about very often as it can take a while to realise you have it and once you do realise it can feel like it is never going to go away. 

Right now, as we look as global pandemic squarely in the eyes, ask yourself, is it really the pandemic that has caused you to see a downturn in your business, or is it actually the fact that you haven't adapted quickly enough to the evolving world around you?