How to boost your business in such a competitive digital world and why printed advertorial content is here to stay
Since the introduction of the internet and the increasing popularity of social media as a marketing tool in the last decade, you now have a multitude of ways to be able to use advertorial content in what can certainly be described as a prominent digital world. However, you do not need to solely rely on this type of marketing strategy in order to thrive as a business woman in 2021.
Yes it can help if you are business savvy and know how to keep on top of the latest technological trends, but there are other means as well. If you really want to boost your business brand then you will definitely want to use the following marketing strategies to promote your business and encourage sales.
Printed advertorial content
People are so used to using technology like their smartphone or tablet that it is still useful to use marketing techniques that incorporate what could be considered more traditional marketing techniques, such as brochures or being featured in printed magazines and newspapers. Statistics demonstrate that in actuality at least 82% of consumers are more likely to make a purchase after seeing a printed advertisement compared to a digital one. This can provide your business with a sense of authenticity and longevity. So it may in essence be useful to spend your cash on printed advertisements as people still like to read this type of content, even amongst younger consumers.
It will also be useful if you need to target your business towards a particular type of consumer who would in reality be looking at this type of content in the first instance. If you do not need to target all your marketing material on social media such as TikTok, Instagram or Youtube then there is not much point spending all your energy into increasing your marketing strategies through these campaigns when your target audience will not see this.
The positive about using advertorial content in print is that it is much harder to ignore than simply scroll through a pop up ad on your smartphone or when you scroll through social media and do not really take much notice of the content in front of your eyes. Printed content feels more real compared to looking at a screen and can still capture the attention of your intended audience.
Provide business cards
Despite the internet being a wonderful tool to advertise your business it still looks professional to utilise a foil printing service so that you can provide business cards to potential consumers. This can be particularly useful when you attend business fairs or exhibitions and have the ability to promote your business through word of mouth.
Networking and business events
An effective way to gather more momentum over your business is to set up a stall at a business fair or networking event. This allows you to talk to people in person and provides you with the opportunity to engage with consumers and represent your business brand. Consumers like to know that there is a real person behind the company instead of just a faceless, large corporate conglomerate. Networking enables you to speak directly to your target audience and ignite your inner passion that you initially had when you decided to start up your own business.
Good old fashioned word of mouth
Despite all the technology in the world, you can never underestimate the importance and significance of using word of mouth to promote your business. People generally tend to recommend businesses to their friends and family based on the positive experience they have had. Likewise if they have a negative experience they are also likely to inform others about this, so ensuring you can keep on top of all your customer queries and complaints can help to prevent people from informing others about a bad experience they may have had with your business whether it was purchasing a product/service or navigating their way on your website.
Overall you really need to think about what impact you want to make in the sector you set your business up in and how you want to effectively target your consumers. Despite technological trends taking over our lives it is still important to look at other ways to use marketing techniques as a business strategy in 2021 which involve printed advertorial content.
