With the recently announced roadmap out of lockdown, I’m sure I’m not alone in experiencing a strange mixture of  feelings about the imminent lifting of restrictions and the return to ‘normality’. 

The key to a good marketing strategy is to tell a story that evokes emotion from your audience. If you can make your audience laugh, smile or cry then this will help you build a relationship with your audience. 

What we can learn from people who’ve forged their own path in business.

Having the opportunity to work in a company related to your academic field is not always a pleasant activity.

In this very strange time, new businesses are popping up left, right and centre, whilst many existing businesses are having to adapt to a new way of ‘doing business’. 

Imposter syndrome is something that isn’t spoken about very often as it can take a while to realise you have it and once you do realise it can feel like it is never going to go away. 

Right now, as we look as global pandemic squarely in the eyes, ask yourself, is it really the pandemic that has caused you to see a downturn in your business, or is it actually the fact that you haven't adapted quickly enough to the evolving world around you? 

The coronavirus pandemic has caused a lot of issues for small businesses.

Whilst we as a global community are clearly not doing enough, some companies and brands are at least trying to change the way they think about, and approach, racial discrimination, both internally in their offices and externally in the way they market themselves to others.

Well, 2020 is a bit of a write-off isn’t it?

If nothing else, the previous three months of 2020 i.e. March-May has proven that content is king. And content that is useful, practical and available digitally is the king of them all!