There are many things that you might be keen to try and achieve with your business, and one of them is that you might want it to be something that successfully celebrates women.

Learning to succeed in this difficult business world is hard for anyone.

Since the introduction of the internet and the increasing popularity of social media as a marketing tool in the last decade, you now have a multitude of ways to be able to use advertorial content in what can certainly be described as a prominent digital world.

As a forward-thinking female entrepreneur or business leader, you know what it takes to achieve your goals.

Online visibility is extremely important in making your business successful. Especially in this day and age of technology.

We live in an increasingly digital world, and the role of computers is undoubtedly more significant than ever.

Social media conversion rates look at how many people took action in relation to your posts and content.

When you start a business it always seems the right thing to undercharge for your products or services.

A year ago on 5 July 2020, my husband Richard and I started ER Marketing Group. Here is an overview of our story and tips we have for anyone who wants to start a business. 

If you’re a driven woman and know that you want to achieve significant things in your professional life, but have no idea of what your professional calling actually is – or whether you would be able to dedicate yourself to a particular path over the long term – the situation can naturally generate a lot of inner turmoil.

Working as a female hiring manager can bring a host of challenges

The idea of going into business isn’t going to be for everyone. It’s definitely one of those things where you may feel as if it’s just too much.

As a woman trying to progress in her career, you may have encountered a few roadblocks when it comes to acquiring a new position at work.

There should be no accidents in business; everything that happens will, ideally, be something you planned for.

Everything takes practice, it is the way of life.

So, you have a small business.  Like, a very small business -- a one-woman operation. 

Are you feeling a little lost in your career? Maybe you feel like everyone around you is progressing, and you’re at a standstill? 

When I first started my business, I never thought my feminine energy would create co-dependency with my clients and employees, but it did.

With the recently announced roadmap out of lockdown, I’m sure I’m not alone in experiencing a strange mixture of  feelings about the imminent lifting of restrictions and the return to ‘normality’. 

What we can learn from people who’ve forged their own path in business.