Brown’s Hotel: A London Masterpiece

Brown’s Hotel, located on Albemarle Street in the heart of Mayfair, is more than just a hotel—it's an institution, loved by many. Opened in 1832, it holds the distinction of being London’s first hotel and has since evolved into one of the city’s most revered luxury destinations. With its seamless blend of historical charm and classic elegance, Brown’s offers an experience that is quintessentially British, yet refreshingly modern. It’s also home to the first ever phone and phone call.

A Timeless Hotel in the Heart of Mayfair

The moment you step into Brown’s Hotel, you are enveloped by a sense of timelessness. The interiors, designed by Rocco Forte’s sister Olga Polizzi, strike the perfect balance between classic sophistication and modern comfort, a consistent theme throughout the Rocco Forte group. The rooms and suites are the perfect example of understated elegance, featuring antique furnishings and a handpicked selection of books, alongside bold modern artworks and classic fabrics. Each room is carefully curated with a muted colour palette, with the occasional vibrant accent that adds a touch of personality to the spaces. The attention to detail is remarkable, from the luxurious high thread count bed linens to the sustainable Irene Forte skincare products in the bathrooms and fresh flowers everywhere. The huge beds, adorned with king-size pillows are nothing short of divine, ensuring a restful night’s sleep, while the spacious en-suite marble bathrooms, featuring both deep soaking tubs with TVs and walk-in showers, offer a sanctuary of relaxation and leave you with extreme bathroom envy.

Dining

Dining at Brown’s Hotel is an experience unto itself. Charlie’s, the hotel’s signature restaurant, offers a menu that celebrates the best of British food with a modern and Mediterranean twist under the leadership of exceptional British chef Adam Byatt. The restaurant’s interior is as captivating as the dishes, with bespoke wallpaper and carefully selected art pieces that create an intimate yet vibrant atmosphere. The menu is seasonal, ensuring that only the freshest ingredients are used, and the execution is flawless. For a quintessentially British experience, Afternoon Tea in the Drawing Room is a must. Served in a beautiful wood-panelled room, the tea service is an elegant affair, with a selection of finely crafted sandwiches, pastries, and scones that are simply delightful. The Donovan Bar is the perfect spot to unwind with a cocktail, offering a cosy, atmospheric setting that is both stylish and welcoming with a great selection of firm favourites and other quirky-themed cocktails.

The Spa

The spa menu at Brown’s includes a variety of massages, facials, and wellness therapies, all delivered with the utmost care and precision. Using Irene Forte Skincare products, the treatments are not only luxurious but also deeply effective, leaving you feeling refreshed and revitalised, ready to take on London! 

Traditional Service & Unmatched Attention to Detail

What truly sets Brown’s Hotel apart is its unparalleled level of service. The staff are discreet, attentive, and genuinely warm, ensuring that every guest feels like they are the most important person in the hotel. Whether it’s the concierge who arranges a bespoke itinerary for your stay or the housekeeping team that leaves thoughtful touches in your room, the service at Brown’s is nothing short of exemplary. The attention to detail extends to every aspect of the hotel, from the carefully curated art collection to the daily-changing fresh flowers, branded cable tidies and monogrammed linen napkins.

A London Icon

Brown’s Hotel is more than just the best place to stay; it’s an experience that embodies the very best of London and British hospitality. Its rich history, combined with its commitment to excellence on every level, makes it one of the finest hotels in the city. This is a hotel that not only meets expectations but exceeds them, offering a truly memorable experience that stays with you long after you’ve left.

Prices from £800 per night

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Lulu's love of hotels started when she was young; her first job was making breakfast in a small hotel in Pimlico, London. Having lived in Spain, France and Italy In 2000 she catapulted her parents Umbrian hotel into all of the major travel magazines around the world before starting a boutique hotel marketing brand in 2002 from her garden shed. Her love and passion for boutique hotels and their owners was evident in her choice of independent hotels, villas and B&Bs. Lulu lives in Suffolk with her two daughters. Her reviews are authentic, firsthand and made through her critical and experienced eye. Note to all you hoteliers out there for a hotel of any level to be truly loved by Lulu the bathroom must have flannels! To find our more about Lulu visit her website lulusluxurylifestyle or @lulusluxurylifestyle