How A Blog Can Save You Hours Every Week On Marketing
Female founders are so busy we can’t remember the last time we enjoyed time to ourselves. We’re twice as likely to experience intense stress and anxiety as men. We’re constantly on the go, serving our clients, supporting our teams, being there for our loved ones, batch-cooking healthy meals, and trying to stick to our workout routines…
Because of this, marketing our businesses often ends up at the bottom of the list. That said, we know it’s essential for bringing in clients, so we market our ventures into the deepest, darkest hours of the night.
Which isn’t healthy.
If you're that woman spinning a million plates, you need a marketing strategy that saves you hours every week. Enter a blog that you can easily repurpose across your marketing channels, freeing up more time for yourself.
Your blog can shapeshift into any content you like
The word ‘blog’ sounds old-fashioned, perhaps conjuring up images of abandoned online journals from 2009. However, when done right (with SEO), a blog becomes a valuable online resource that your ideal clients find when they Google their problems.
But we’re not talking about attracting clients via a blog here (important though that is). We’re talking about you getting your time back. Which is possible, because blog posts can transform into several other media forms in a matter of minutes. Options include:
A series of Instagram carousels that last you a month or more.
A podcast episode that you can record with less prep than your ready-meal dinner.
A YouTube mini-series that covers you content-wise for a whole quarter.
A sequence of emails that you can schedule over the coming weeks or even months.
You might have one or several of these marketing channels. But as long as you have a blog, it can double up and cover each of the others.
Here’s an example of how you can whip one blog post into at least a month’s worth of marketing content – all within three hours.
Create a month’s worth of marketing content in three hours
It’s 7 a.m. on a Monday, and you’re up with a slice of avocado toast and coffee you hope is strong enough to see you through to the end of the day.
You’ve reserved three hours to finish your entire month’s marketing off the back of a blog post you wrote last week. Let’s say it’s a ‘10 ways to’ kind of blog post.
You split your time like this:
7–7.30 am
You open your blog post in Google Docs and use the highlight tool to pick out excerpts that you’ll use on social media.
You highlight:
Inspirational lines in green.
Key takeaways/quick wins in pink.
Promotional offerings in yellow.
You copy each excerpt into your premade social media template in Canva, using some of the content for your static/carousel slides and some for your captions.
You schedule your posts in Meta Suite (or alternative) and grab a coffee refill.
7.30–8.00 am
With social media ticked off, you copy your blog post into a new document and add a page break between each of your 10 tips.
You convert each tip into an email by:
Adding a subject line.
Breaking up the paragraphs to make them as short as possible – 1–2 lines max per paragraph.
Including calls to action that prompt readers to click through to the offers on your website.
You schedule your emails to send throughout the month so you don’t have to think about email marketing again for weeks.
With 10 emails, you could send 2–3 a week. That said, this is more than many entrepreneurs send, so your 10 emails could easily last you 2–3 months.
8.00–9.00 am
You summarise each of your emails in a bullet-point list of the topics covered. As you’ve already divided your blog post into 10, these will probably be mega-short lists, maybe with 2–5 points.
You put your phone on your tripod and use each list as a prompt to record a video of you sharing the advice. This will give you 10 short-form videos to post on YouTube or, if you keep them particularly short, as Reels.
9.00–10.00 am
At this point, you’ll be so familiar with your blog post that you won’t even need it to hand as you head into your final hour of marketing for the entire month.
Feeling chilled out and confident, you record yourself thinking out loud about the post and come up with natural conversation points for a podcast episode. The more you talk, the more ideas will come to mind naturally. This can be much easier than staring at a blank document and wondering what to include in a podcast episode plan.
You play your recording back, jot down all the topic ideas you came up with, and organise these into a plan for your next podcast episode. With your list of discussion points ready, record a 15-minute episode ready to send off to your podcast editor.
Maximise your visibility without burning out
Most entrepreneurs understand the importance of maximising visibility. But many of us struggle to market our businesses without burning out. We’re used to marketing taking hours upon hours, but it doesn’t have to – not with these time-saving ways to repurpose blog content.
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Charlotte Peate is the founder of Finer Things Editorial, a high-end copywriting studio that spotlights female founders’ thought leadership, positioning them as the authority in their niches. Many of these women once felt invisible. But with powerful copy, their voices are finally heard – and they become the faces of sought-after brands.
