How Women Can Create Killer Content For Their Business Website

It is one thing to design a website that shows off your business and attracts as many people as possible but is an entirely different thing to create content that makes website visitors want to stay and find out more. It is a pretty important process as well; you want visitors to see you as a valuable source of information that they will return to time and time again. It is particularly difficult for women content creators - we know how hard it is already to stand out in the world of business!

So, how do you engage them and make them want to stay around and do business with you? The answer is to create unique and valuable content that keeps you ahead of your competition at all times. As the saying goes, content is king, and this is because it is the link between you and your brand, and what represents your brand.

Here, we look at some of the secrets to help women create killer content for their business website to help them to build a solid customer base and generate more sales.

Put your customers first

Your business would not exist without your customers, so when you are creating content, you need to put them first. Quite simply, if you ignore the wants and needs of your target audience and concentrate on your own, your website will not be successful. For example, many ineffective business websites focus purely on the company branding and product features and provide little value to the customers.

To make your content relevant, you need to ensure you address customer pain points and give them solutions. Do this by conducting market research into your target audience - find out their interests, preferences and challenges. Only once you have this information can you focus on what your customers want and need, and can start tailoring your content. By doing this, you are showing that you care about them and want to help them, rather than just make money from them.

Quality over quantity

This is intrinsically linked to the above point, as knowing your customer's pain points and their needs and desires will go a long way towards helping you to create quality content. However, you always need to be focusing on quality over quantity. If you regularly publish mediocre content or stuff your website full of useless and irrelevant information, your audience will become disinterested and move on - if they hang about long enough in the first place.

As a result, it is vital that you ensure that every piece of content you create and publish is of the best possible quality and provides value to your audience and engage them in your brand. Not only that, but you will gain credibility - a great boost for your reputation, and grow your customer base. It is a win all around.

You also need to ensure that you are consistent with the quality of your content. This helps to build your integrity and trustworthiness and keeps you on track for being successful not just n your website, but your business overall If you are not sure about how to create a killer piece of quality content, you can outsource the task to a professional content writer or undertake STL Training to learn about some of the business writing skills that you need to learn. 

Make your content personal

Making sure your content is personalised and reflects the human side of your business is essential if you are to make your content unique and engaging. People love to read stories, and by personalising it, you are giving the narrative of your brand and allowing people to connect with your content and business. For example, if you are a brand that focuses on women, why not tell your readers exactly what it is that inspired you to go down that route, instead of making them guess. 

When crafting your content, you should look to incorporated your personal voice and write as though you were directly speaking to your customers. Not only will it make them engage with your brand and content, but will be compelling enough to keep them coming back time and time again. Tell them why you can provide a solution to their issues, and do so in a fun and interesting way. Where possible, avoid too much technical jargon and formality, as this can make it much less readable and enjoyable for a reader.

Add visual elements to your content

Visual content is a vital element of any content marketing strategy. 

We have all heard of the saying ‘a picture says a thousand words’, and it is true - they can convey so much more than a block of text. They look more appealing to the eye than a wall of text and are much more engaging. When people see great images relevant to the content that they are reading, they are more likely to engage with the text. As a result, the inclusion of high-quality images and infographics in the content will attract many more people to your website - and keep them there.

Video content is also growing in popularity and will continue to do so, so where possible, include videos on your website. You could put in a fun ‘about us’ video to show your customers the people behind your brand and build trust with them. You can also create how-to and tutorial videos, explanation videos, promo videos and anything else that helps to elevate your content to a new level.

People take note of other customers’ experiences with brands - this is called social proof - and it is vital to include these reviews and testimonials in your content somewhere, preferably in the form of video or images. These can hold a lot of weight.

Conclusion

If you have not yet put a website together, make sure you take current web design trends into consideration so that you are not falling behind your rivals. Remember to ensure the page speed loading time is as short as possible and that your site is mobile friendly. Search engines will penalize you if you fall short on either of those. 

Your content needs to be a force in a male-dominated digital world that is crammed with information, but these tips that we have shared above will go a long way to helping you and give you a great starting point.