We’re all about being sustainably conscious eco-warriors when and where we can, and that doesn’t stop with our haircare.

Luckily for us, Blue Tit Salons have sustainability on the mind. As a collective of 10 salons across London, their priority is showcasing a sustainable lifestyle when it comes to hair and are Global Creative Directors of Oway, a world’s first non-toxic, organic, biodynamic haircare brand. 

Oway is an Italian brand and what makes it standout is that it is made with pure essential oils, is cruelty-free and contains no toxic ingredients whatsoever. It’s a real winner basically. What’s more, Oway products are made with 100% recycled amber glass bottles, For Blue Tits 60,000+ annual client base across their 10 salons, this means that they save a total of over 8000 plastic bottles which would otherwise go into landfill. If you do buy Oway products from their salons, they also have stations to refill your bottle whenever you need to at a reduced cost. In their active move towards saving the planet, Blue Tit salons use 100% biodegradable towels and recycle over 95% of their waste. They also use recycled or upcycled materials in their salons wherever possible. 

Even more exciting is the first collection of creative and versatile hair styling products that Blue Tit are launching on 12th November in collaboration with Oway. You’ll be able to choose from Superfluid (£28.50) and Next Day Cream (£35) to use for pre and post styling with the aim of enhancing natural hair adding definition, texture and strength.

As if that wasn’t enough eco-friendly solutions, Blue Tit as a brand also support their local communities by donating one whole day’s profits per year across its 10 salons to charity.

It’s no wonder then, that they recently achieved B Corp status (meeting the highest standards of verified social and environmental performance, transparency and legal accountability to build a more sustainable and inclusive economy). This is a brand that is clearly conscious about their environmental impact, perhaps more brands should start taking a leaf out of their (recyclable) book.