Alohas has really made a name for itself over the last few years as a staple in sustainable leather footwear - particularly in the world of comfy, chic sandals.

What you may not know about this stylish footwear brand though, is that the idea for the brand was formulated on the sunny shores in Hawaii back in 2015 to start a brand that had a twist on the traditional Spanish espadrille. Understandably then, the brand’s key season for promotion was around summertime. In recent years, however, their Barcelona design team and local artisans have stolen our hearts with the utmost in fashionable fall and winter collections, both in footwear, clothing and accessories.

The key to the Alohas brand though?

Sustainability at its core.

Commitment to Sustainability

Sustainability is at the heart of the Alohas brand. They are committed to local craftsmanship, ensuring high-quality work environments and labour conditions. Their dedication to sustainability extends beyond just the materials; it's about the entire process—from design to production to delivery.

Product Range

• Footwear: While Alohas started with sandals, they have expanded to include boots, heels, and flats suitable for all seasons. Their designs are not only fashionable but crafted with the environment in mind.

• Clothing: The clothing line offers versatile, stylish pieces that complement their footwear. These include dresses, tops, and outerwear, all designed with sustainability at the forefront.

• Accessories: Alohas' accessories line includes bags, jewellery, and other fashion essentials that reflect the brand’s commitment to eco-friendly practices.

Innovative Shopping Model

Alohas has also introduced a unique on-demand shopping model to combat overproduction and waste. The pre-order system allows customers to purchase items before they are produced, ensuring that only the necessary amount of each product is made. This model helps to reduce waste and supports a more sustainable approach to fashion retail. It’s genius!

Ethical Practices

• Eco-Friendly Materials: Alohas uses sustainable materials such as vegan leather, recycled fabrics, and eco-friendly dyes in their products.

• Local Production: With production based locally in Spain, Alohas reduces its carbon footprint and supports local economies.

• Transparency: The brand maintains transparency in its supply chain, ensuring customers are aware of where and how their products are made.

Community and Impact

Alohas is not just about selling products; it's about building a community around sustainable fashion. They engage with their customers through social media and their website, sharing stories of sustainability, fashion tips, and behind-the-scenes looks at their production process. This engagement helps to educate and inspire their audience to make more sustainable fashion choices.

Future Directions

Looking ahead, Alohas aims to continue expanding its product lines while maintaining its commitment to sustainability. They are exploring new materials and technologies to further reduce their environmental impact. Even better, they plan to increase their efforts in educating consumers about the importance of sustainable fashion and the impact of their purchasing choices.

In summary, Alohas stands out in the fashion industry not just for its stylish products but for its unwavering commitment to sustainability and ethical practices. Their innovative approach to fashion retail and dedication to local craftsmanship set them apart as a leader in sustainable fashion but also fashion in general.

For more information about their products and sustainability initiatives, visit Alohas' website.

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Emily King is the founder of The C Word Magazine and a passionate advocate for art, travel, culture, cinema, fashion, sports, and feminism. Connect with her on Instagram @emlrking, subscribe to her Substack, read her articles on MuckRack and leverage her expertise in marketing, brand strategy, and paid media planning.