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Learning to succeed in this difficult business world is hard for anyone. As a woman, when you start a business, you can learn a lot of valuable lessons along the way. The right lessons will shape you, and turn your business into something completely different. You find that in the fashion industry, you are treated as a doormat, and people will not take you seriously, and even as a woman there are some very solid lessons that everyone needs to learn.

Do Not Bring Your Friends Into the Business

Some people feel that they want to bring friends in because it softens the blow. And if you have someone close that has a business concept, it is important for you to get involved if you want to, but business is predominantly about business. Because you will see that when you start to develop and upscale, that you have to start separating your head and your heart. And when you start to have to compromise with people for the sake of the friendship, this can be to the detriment of the business. Because if you are arguing over making significant purchases that will benefit the business, yet the other person is holding back, this is when things become heated and personal. And you may believe that an industrial embroidery machine is a key to the projections, and manufacturing side of things, if the other person is digging their heels in, this slows down the business and doesn't end well in a personal sense. Think twice about whether you want to go into business with someone that you care about.

Hire Someone 

Starting out means you need to do it yourself but rather than trying to do it yourself indefinitely, you've got to find the person that has the relevant experience and education. Sometimes, hiring the right person is not to do with their qualifications or background, but it could be someone who has the right. However, you've got to be aware that if you take a chance on someone, you've got to give them the room to make mistakes. But while everybody will make mistakes, if you have to spend a lot of time correcting the mistakes which add to your day, you may have to rethink how you go about the hiring process. Many people look at cutting corners, such as by saving money. And while you can hire a freelancer to do your work, you've got to find someone that is a good fit. 

Understand Your Inventory

In the fashion industry, having too much stock will have a negative impact on your cash flow. Conversely, not having enough will hinder lead times and customer satisfaction. You need to conduct regular subtypes to avoid any problems from the side of the retailer. This means you will have a better perspective of the supply chain, and you are in a better position to reach out to retailers if there is something wrong at your end. You always need to make sure that the vendors are happy. 

Stop Posturing on Social Media

One of the biggest mistakes entrepreneurs make, especially in the fashion world, is focusing on that perfect social media image. Trying to look successful can be your downfall before you start. Social media is important to our ability to market, however, you need to utilise more effective marketing practices and, this is actually via email. Email is still a more popular marketing method! You may think that showing everything off on social media is going to benefit your brand, and if you have enough followers that are actually willing to share your product, then it might be, however you need to take advantage of your lack of notoriety in order to learn how to promote yourself effectively. Rather than focusing on yourself, focus on the business. 

Be Authentic

If you want to be different in your industry, you've got to be you. One of the biggest mistakes we all make is thinking that we've got to follow the herd and embody certain entrepreneurial traits. The reality is that if you want to be unique, you've got to be yourself. This means understanding what it takes to be the best version of yourself. And of the many business ideas out there, fashion is one of the most individual of all. And this means it's a great way for you to become a unique entity. But this means that in order to be unique, you've got to really drill down into what makes you unique.