Online visibility is extremely important in making your business successful. Especially in this day and age of technology. So many people access information from mobile devices, and many purchases and purchasing decisions are made solely based on information found online. This means that your website needs to be visible, it has to attract people, and it has to compel those people into turning their views into actual sales. Try these five ways of increasing your online visibility. 

1. Content is key, so start a blog

A lot of organic traffic comes from your online content. Content is, and always will be king. Starting a blog is one of the best ways to build up your content. Make sure that your blog posts are well-written, informative, engaging, and that all the information contained within them is accurate. Google, and other search engines will rank your website higher in the SERPs (Search Engine Results Page) if your blog has high-quality content of value. This is also how you will build a following of readers who will share your content, and return to your blog. 

Your content doesn’t have to be entirely written content. You can also create videos, and publish them on your website. Video content can be just as effective, and sometimes more effective at relaying information to your audience. However you choose to deliver content to your customers, you should make sure that all the contact information they’ll need for your business is visible. Try using a free design resource to create contact information cards that can be embedded at the end of your posts or videos. 

2. Harness the power of SEO

SEO or Search Engine Optimization essentially means that you ensure that your website shows up when people use a search engine to look for certain terms. There’s a bit more to it than that, but it really boils down to ensuring that your website is visible, and findable. The easiest way to start is to use keywords relating to your blog posts within that post. This will help your page show up when those keywords are searched for. You should also make sure that your page looks as good, and performs as well on mobile devices as it does on a computer. 

3. Get yourself on social media

A huge number of internet users have one social media account or another, so your business needs to be present on social media as well. You should develop and enact a plan for social media marketing. The first thing you need to do is to determine which social media platforms your target market are most active on. These are the platforms that you should focus on and build your strategy around those platforms. You should also determine where your competitors focus their efforts, and look at the platforms your industry as whole uses. 

4. Don’t Over-Promote Your Own Product

Some businesses promote their own products or services in every post. Unfortunately, readers can find this off-putting, uninteresting, and irritating if self-promotion is in every post. Instead, create content that readers will find interesting, posts that answer a question they have, or solve a particular problem. You should focus on creating content that people will find shareable, and engaging.  

5. Make Sure That Your Website Is Registered With Google

One of the easiest ways to increase your online visibility is to register your internet domain with Google. It’s free to do, and only takes a few minutes, but it can massively increase your ranking. It means that when Google crawls to find and assess websites, it will find and rank yours.